Content Designer / Strategist (3-5 Yrs) | Gurgaon

We are seeking a talented and experienced Content Designer / Strategist to join our dynamic marketing team in Gurgaon. This role is crucial for developing and executing compelling content strategies that enhance our brand presence and engage our target audiences across various platforms. The ideal candidate will have a strong understanding of content lifecycle management, audience segmentation, and digital marketing trends, coupled with excellent writing and analytical skills.

Key Responsibilities:

Develop and implement comprehensive content strategies aligned with brand objectives and marketing campaigns.

Create, curate, and manage engaging content across multiple channels, including social media, website, blogs, email newsletters, and advertising materials.

Conduct in-depth audience research and analysis to inform content creation and targeting.

Collaborate with cross-functional teams (marketing, product, design, sales) to ensure content consistency and effectiveness.

Analyze content performance using analytics tools, providing insights and recommendations for optimization.

Maintain a content calendar and ensure timely delivery of all content assets.

Stay up-to-date with industry trends, best practices, and emerging technologies in content marketing and digital media.

Ensure all content adheres to brand guidelines, legal requirements, and SEO best practices.