Content, Editorial & Journalism - Other (3-4 Yrs) | Gurgaon

We are seeking a creative and detail-oriented Content Specialist with a Bachelor's degree in Design (B.Des) and 3-4 years of experience to join our dynamic team in Gurgaon. As a Content Specialist, you will play a crucial role in shaping our brand's narrative and ensuring our content is engaging, informative, and visually appealing across all platforms. You will leverage your design background to create compelling content that resonates with our target audience in the financial services sector.

Key Responsibilities:

• Develop and execute content strategies aligned with marketing objectives, focusing on storytelling and visual communication.
• Create engaging and informative content for various channels, including blog posts, social media updates, website copy, email newsletters, and marketing collateral, with a strong emphasis on visual design elements.
• Collaborate with design and marketing teams to translate complex financial concepts into easily understandable and visually appealing content.
• Ensure all content is accurate, grammatically correct, and adheres to brand guidelines and style guides.
• Conduct research on industry trends, competitor activities, and audience insights to inform content creation.
• Optimize content for search engines (SEO) to increase visibility and reach.
• Manage content calendars and ensure timely delivery of all content projects.
• Analyze content performance and provide reports on key metrics to identify areas for improvement.