Content Management Specialist (Furniture & Furnishing)

Role Summary: We are seeking a dynamic and detail-oriented Content Management Specialist to join our marketing team. The ideal candidate will be responsible for managing, organizing, and optimizing content across various platforms, including print, online, and electronic media, specifically for our furniture and furnishing product lines. This role requires a blend of creative thinking, technical proficiency, and a strong understanding of content strategy.

Key Responsibilities:

• Develop and implement content strategies for product launches, campaigns, and ongoing marketing efforts across print, digital, and social media channels.
• Create, edit, and proofread engaging and accurate content for product descriptions, website pages, brochures, advertisements, and other marketing collateral.
• Manage the content calendar, ensuring timely delivery of all content assets.
• Collaborate with design, product, and sales teams to ensure content aligns with brand guidelines and marketing objectives.
• Optimize online content for search engines (SEO) to improve visibility and drive organic traffic.
• Analyze content performance metrics and provide insights for continuous improvement.
• Maintain and update content management systems (CMS) and digital asset management (DAM) platforms.
• Ensure consistency in brand voice and messaging across all communication channels.