Content Marketing Manager

We are seeking a dynamic and experienced Content Marketing Manager to lead our content strategy and execution within the Indian market. The ideal candidate will be responsible for developing and implementing innovative content initiatives that drive brand awareness, engagement, and lead generation for Dr. Reddy's Laboratories in India.

Key Responsibilities:

• Develop and execute a comprehensive content marketing strategy aligned with business objectives for the Indian market.
• Create engaging and high-quality content across various formats, including blog posts, articles, whitepapers, case studies, social media updates, website copy, and video scripts.
• Manage the editorial calendar and ensure timely publication of content.
• Collaborate with cross-functional teams, including marketing, sales, product, and medical affairs, to gather insights and ensure content accuracy and relevance.
• Optimize content for search engines (SEO) and user experience.
• Analyze content performance metrics and provide regular reports on engagement, reach, and impact.
• Stay updated with industry trends, competitor activities, and emerging content marketing best practices.
• Manage external agencies and freelancers as needed.