Content Marketing Manager

We are seeking a dynamic and experienced Content Marketing Manager to lead our content strategy and execution. The ideal candidate will be passionate about education and skilled in creating compelling content that drives engagement and brand awareness for Unacademy. You will be responsible for developing and implementing a content marketing plan that aligns with our business objectives and resonates with our target audience.

Key Responsibilities:

• Develop and execute a comprehensive content marketing strategy to drive brand awareness, lead generation, and user engagement.
• Create and manage a content calendar across various platforms, including blog posts, social media, website copy, email newsletters, and video scripts.
• Oversee content creation, ensuring high quality, accuracy, and adherence to brand guidelines.
• Collaborate with product, sales, and design teams to create integrated marketing campaigns.
• Analyze content performance using analytics tools and provide regular reports on key metrics.
• Stay updated with industry trends and competitor activities to identify new content opportunities.
• Manage external agencies and freelancers as needed.