Copywriter for MBA/PGDM Graduates (0-2 Yrs)
SRF LimitedJob Highlights
Required Skills
Job Description
Role Summary:
We are seeking a creative and detail-oriented Copywriter with an MBA/PGDM to join our marketing team. This role is ideal for an ambitious graduate with 0-2 years of experience looking to apply their strategic thinking and communication skills in the dynamic chemical industry. You will be instrumental in crafting compelling content that reflects our brand's voice and effectively communicates our product value propositions to diverse audiences.
Key Responsibilities:
- Develop engaging and persuasive copy for marketing collateral, including brochures, website content, social media posts, email campaigns, and press releases.
- Translate complex technical information about our chemical products into clear, concise, and appealing language for both B2B and B2C audiences.
- Collaborate with the marketing and product development teams to understand product features, benefits, and target markets.
- Conduct market research to identify industry trends and competitor messaging to inform content strategy.
- Ensure all content adheres to brand guidelines, style guides, and legal requirements.
- Proofread and edit content for accuracy, grammar, and spelling.
- Assist in developing content for internal communications and corporate social responsibility initiatives.
- Contribute to brainstorming sessions for new marketing campaigns and content ideas.
About SRF Limited
SRF Limited is a diversified chemical conglomerate with a strong presence in India and global markets. Established in 1970, the company started with a single product, tyre cord fabric, and has since expanded its portfolio to include technical textiles, fluorochemicals, specialty chemicals, and packaging films. SRF is committed to innovation, sustainability, and delivering high-quality products to its customers across various industries, including automotive, pharmaceuticals, agrochemicals, and textiles. The company has manufacturing plants across India, Thailand, South Africa, and Hungary.
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