Customer Retention - Voice / Blended
Tata Consumer ProductsJob Highlights
Required Skills
Job Description
Role Summary:
As a Customer Retention Specialist, you will be instrumental in fostering long-term relationships with our valued customers. You will engage with customers through voice and blended channels to understand their needs, address concerns, and promote loyalty. Your primary goal will be to reduce churn and increase customer lifetime value by delivering exceptional service and proactive engagement.
Key Responsibilities:
- Proactively engage with existing customers through phone calls, emails, and other communication channels to build rapport and identify potential churn risks.
- Address customer inquiries, complaints, and feedback in a timely and professional manner, aiming for first-contact resolution.
- Develop and implement retention strategies to encourage repeat purchases and customer loyalty.
- Educate customers on new products, services, and promotions that align with their needs and preferences.
- Analyze customer data and feedback to identify trends, patterns, and areas for improvement in customer experience.
- Collaborate with sales and marketing teams to create targeted retention campaigns.
- Maintain accurate customer records and interaction logs in the CRM system.
- Contribute to a positive team environment and share best practices for customer retention.
About Tata Consumer Products
Tata Consumer Products is a fast-moving consumer goods company with a rich heritage and a strong presence in India. It is part of the Tata Group, one of India's largest and most respected conglomerates. The company offers a diverse portfolio of products across beverages (tea, coffee) and foods (salt, pulses, spices, ready-to-cook meals). With a focus on innovation and sustainability, Tata Consumer Products aims to nourish people's lives and build a portfolio of trusted brands.
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