Role Summary:
We are seeking a dynamic and results-oriented Digital Marketing Specialist to join our team at Tata Power. The ideal candidate will be responsible for developing, implementing, and managing digital marketing campaigns to enhance our brand visibility, drive engagement, and support our business objectives within the power sector. You will play a crucial role in shaping our online presence and communicating our commitment to sustainable energy solutions.

Key Responsibilities:

1. Develop and execute comprehensive digital marketing strategies across various channels including SEO, SEM, social media, email marketing, and content marketing.
2. Manage and optimize paid advertising campaigns (Google Ads, social media ads) to achieve target KPIs and ROI.
3. Create engaging and relevant content for our website, social media platforms, and other digital channels.
4. Monitor and analyze website traffic, campaign performance, and user engagement using tools like Google Analytics.
5. Stay up-to-date with the latest digital marketing trends, technologies, and best practices, particularly within the energy sector.
6. Collaborate with internal teams (marketing, communications, sales) to ensure brand consistency and alignment of digital efforts with overall business goals.
7. Manage social media presence, including content scheduling, community engagement, and reputation management.