Digital Marketing Specialist

Role Summary:
We are seeking a dynamic and results-oriented Digital Marketing Specialist to join our team. The ideal candidate will be responsible for developing, implementing, and managing digital marketing campaigns across various platforms to enhance our brand presence, drive customer engagement, and support business objectives within the Indian market. This role requires a strategic thinker with a strong understanding of digital channels and a passion for the pulp and paper industry.

Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies, including SEO, SEM, social media marketing, email marketing, and content marketing.
- Manage and optimize paid advertising campaigns on platforms like Google Ads and social media.
- Create engaging and relevant content for our website, social media channels, and other digital platforms.
- Monitor and analyze website traffic, campaign performance, and user engagement metrics using tools like Google Analytics.
- Conduct market research to identify new digital marketing opportunities and trends within the Indian pulp and paper sector.
- Collaborate with internal teams (sales, marketing, product development) to ensure brand consistency and achieve marketing goals.
- Manage social media presence, including content scheduling, community management, and influencer outreach.
- Track and report on key performance indicators (KPIs) to stakeholders.
- Stay updated with the latest digital marketing best practices and technologies.