Digital Marketing Specialist - Oil & Gas
ExxonMobilJob Highlights
Required Skills
Job Description
Role Summary:
We are seeking a dynamic and experienced Digital Marketing Specialist to join our global marketing team. This role will be instrumental in developing and executing innovative digital marketing strategies to enhance our brand presence, engage target audiences, and drive business objectives within the oil and gas sector. You will work across various digital channels, leveraging data analytics to optimize campaigns and ensure maximum ROI.
Key Responsibilities:
- Develop and implement comprehensive digital marketing campaigns across SEO, SEM, social media, email marketing, and content marketing.
- Manage and optimize paid advertising campaigns (Google Ads, LinkedIn Ads, etc.) to achieve lead generation and brand awareness goals.
- Create compelling and engaging content for digital platforms, including website copy, blog posts, social media updates, and email newsletters.
- Analyze campaign performance using tools like Google Analytics, social media insights, and CRM data; provide regular reports and actionable recommendations.
- Stay abreast of the latest digital marketing trends, tools, and best practices, particularly within the energy industry.
- Collaborate with cross-functional teams (e.g., sales, product development, communications) to ensure alignment of digital marketing efforts with overall business strategies.
- Manage the company's social media presence, fostering community engagement and monitoring brand sentiment.
- Oversee website content updates and optimization for user experience and search engine visibility.
About ExxonMobil
ExxonMobil is one of the world's largest publicly traded international oil and gas companies. We hold an industry-leading portfolio of assets that are among the most extensive and diverse in the world. We explore for and produce oil and natural gas on a global scale. We also manufacture and market transportation fuels, lubricants, and other petroleum products. Our chemical business produces a wide range of petrochemicals that are used in countless consumer and industrial products. The company traces its roots back to John D. Rockefeller's Standard Oil Company, founded in 1870. It was formed in 1999 through the merger of Exxon and Mobil, two companies that had themselves descended from Standard Oil.
You need to be logged in to report this post. Login