Direct Marketing (M.Sc Required) - Bangalore

Role Summary:
We are seeking a motivated and enthusiastic Direct Marketing Associate to join our team at Pratham Education Foundation in Bangalore. This role is ideal for recent M.Sc graduates with a passion for social impact and a desire to contribute to our mission of improving children's education. You will be responsible for developing and executing direct marketing campaigns to engage potential donors, volunteers, and partners, ultimately driving support for our educational initiatives.

Key Responsibilities:
- Assist in the planning and execution of direct marketing campaigns across various channels (email, social media, direct mail, events).
- Support the creation of compelling marketing content, including newsletters, appeals, and campaign materials, tailored for different audience segments.
- Analyze campaign performance data to identify trends, measure effectiveness, and provide recommendations for optimization.
- Conduct market research to understand donor demographics, preferences, and engagement strategies.
- Help manage and update donor databases and CRM systems.
- Collaborate with program teams to understand project needs and effectively communicate impact.
- Contribute to the development of new direct marketing strategies and initiatives.
- Stay updated on best practices in direct marketing and the social impact sector.