Direct Marketing - Medical Services / Hospital Sector (0-2 Yrs)

Role Summary: We are seeking a motivated and enthusiastic Direct Marketing Executive to join our growing team. This role is ideal for a recent graduate with a BCA degree and 0-2 years of experience in direct marketing, eager to contribute to the expansion of our healthcare services in Nasik. You will be instrumental in planning, executing, and analyzing direct marketing campaigns to reach potential patients and build brand awareness.

Key Responsibilities:
- Develop and implement direct marketing strategies for various healthcare services and medical packages.
- Identify target audiences and create compelling marketing materials (brochures, flyers, email campaigns, social media content).
- Manage customer databases and ensure data accuracy for targeted outreach.
- Execute outbound marketing activities such as direct mail, telemarketing, and email marketing.
- Collaborate with the sales team to convert leads generated through direct marketing efforts.
- Track and analyze campaign performance, providing regular reports on key metrics like ROI, conversion rates, and customer acquisition cost.
- Utilize CRM software for managing customer interactions and campaign tracking.
- Stay updated with the latest trends and best practices in direct marketing, particularly within the healthcare sector.
- Assist in organizing and promoting health camps and awareness programs.