Direct Marketing Specialist
CourseraJob Highlights
Required Skills
Job Description
Role Summary:
We are seeking a motivated and results-oriented Direct Marketing Specialist to join our growing EdTech startup. This role will be instrumental in developing and executing targeted direct marketing campaigns to acquire new learners and drive engagement with our innovative online courses. You will leverage data-driven insights to optimize campaign performance and contribute to our overall growth strategy.
Key Responsibilities:
- Develop and implement comprehensive direct marketing strategies across various channels including email, social media, and potentially direct mail.
- Create compelling marketing copy and creative assets for direct response campaigns.
- Manage and segment customer databases for targeted outreach.
- Analyze campaign performance metrics, identify trends, and provide actionable insights for optimization.
- Collaborate with design, content, and product teams to ensure cohesive campaign messaging.
- Stay updated on the latest direct marketing trends and best practices in the EdTech industry.
About Coursera
Coursera was launched in 2012 by Andrew Ng and Daphne Koller, professors at Stanford University. Their vision was to provide universal access to the world’s best education. Coursera partners with over 200 of the top universities and companies in the world to offer courses, Specializations, and degrees online. Millions of learners have come to Coursera to advance their careers, develop new skills, or explore their interests.
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