Direct Marketing Specialist

Role Summary:
We are seeking a motivated and results-oriented Direct Marketing Specialist to join our growing team. This role will be instrumental in developing and executing targeted direct marketing campaigns to generate leads and drive sales for our industrial equipment and machinery solutions within the Indian market. You will be responsible for the entire lifecycle of direct marketing initiatives, from strategy and content creation to execution and performance analysis.

Key Responsibilities:

Develop and implement comprehensive direct marketing strategies across various channels including email, direct mail, telemarketing, and digital platforms.
Identify and segment target audiences within the industrial equipment and machinery sector in India.
Create compelling marketing collateral, including email copy, brochures, landing pages, and sales scripts.
Manage campaign execution, ensuring timely delivery and adherence to budget.
Analyze campaign performance, track key metrics (e.g., open rates, click-through rates, conversion rates, ROI), and provide regular reports to management.
Collaborate with sales and product teams to align marketing efforts with business objectives.
Stay updated on the latest direct marketing trends and technologies relevant to the industrial sector.
Manage vendor relationships for printing, mailing, and other direct marketing services.
Ensure compliance with all relevant data privacy regulations.