Email Marketing (0-2 Yrs) | Kolkata

Role Summary:
We are seeking a motivated and enthusiastic Email Marketing Executive with 0-2 years of experience to join our growing team in Kolkata. As an Email Marketing Executive, you will be responsible for developing, executing, and optimizing email marketing campaigns to drive customer engagement, lead generation, and conversions for our financial products. This role is ideal for an MBA/PGDM graduate looking to kickstart their career in digital marketing within the financial services sector.

Key Responsibilities:

- Assist in the planning and execution of email marketing campaigns across various customer segments.
- Draft compelling email copy that aligns with brand messaging and marketing objectives.
- Segment email lists and personalize content for targeted campaigns.
- Schedule and deploy email campaigns using marketing automation platforms.
- Monitor campaign performance, analyze key metrics (open rates, click-through rates, conversion rates), and generate regular reports.
- Conduct A/B testing on subject lines, content, and send times to optimize campaign effectiveness.
- Collaborate with the marketing and sales teams to ensure cohesive customer journeys.
- Stay updated on email marketing best practices and emerging trends.
- Ensure compliance with all relevant data privacy regulations.