Email Marketing Manager

Role Summary:
We are seeking a dynamic and experienced Email Marketing Manager to join our growing team at Zee Entertainment Enterprises Ltd. The ideal candidate will be responsible for developing, implementing, and managing our email marketing strategies to drive engagement, customer acquisition, and retention across our diverse entertainment platforms. You will play a crucial role in crafting compelling email campaigns that resonate with our target audience and contribute to the overall marketing objectives of the company.

Key Responsibilities:

• Develop and execute comprehensive email marketing campaigns aligned with business goals and target audience segmentation.
• Manage the entire email campaign lifecycle, from strategy and content creation to deployment, testing, and analysis.
• Create engaging and persuasive email copy, subject lines, and calls-to-action that drive open rates, click-through rates, and conversions.
• Segment email lists and personalize content to deliver targeted messages to specific audience segments.
• Utilize A/B testing to optimize email performance, including subject lines, content, send times, and CTAs.
• Monitor and analyze campaign performance metrics (open rates, click-through rates, conversion rates, ROI) and provide regular reports with actionable insights.
• Ensure compliance with all relevant email marketing regulations (e.g., CAN-SPAM, GDPR) and best practices.
• Collaborate with cross-functional teams, including content, creative, product, and analytics, to ensure cohesive marketing efforts.
• Stay up-to-date with the latest trends and technologies in email marketing and the entertainment industry.