Email Marketing Specialist

Role Summary:
We are seeking a talented and experienced Email Marketing Specialist to join our dynamic marketing team. The ideal candidate will be responsible for developing, implementing, and managing our email marketing campaigns to drive engagement, generate leads, and support our recruitment and staffing services. You will play a crucial role in nurturing our candidate and client relationships through effective email communication.

Key Responsibilities:

- Develop and execute comprehensive email marketing strategies aligned with business objectives.
- Create engaging and persuasive email content, including newsletters, promotional emails, and automated workflows.
- Segment email lists and personalize campaigns to target specific audience groups (candidates, clients, specific industries).
- Design and A/B test email templates to optimize open rates, click-through rates, and conversion rates.
- Manage email marketing platforms (e.g., Mailchimp, HubSpot) for campaign execution, list management, and performance tracking.
- Monitor and analyze campaign performance metrics, providing regular reports and actionable insights.
- Ensure compliance with email marketing regulations (e.g., CAN-SPAM, GDPR).
- Collaborate with cross-functional teams, including marketing, sales, and recruitment, to ensure consistent messaging and brand voice.
- Stay up-to-date with industry trends and best practices in email marketing and digital engagement.