Role Summary: We are seeking an experienced Email Marketing Specialist to join our growing team in Jaipur. The ideal candidate will have a strong understanding of email marketing strategies, campaign execution, and performance analysis within the fitness and wellness sector. You will be responsible for developing and implementing effective email marketing campaigns to engage our customer base, drive conversions, and enhance brand loyalty. This role requires a strategic thinker with a proven track record in email marketing, preferably with 6 years of experience and a postgraduate degree.

Key Responsibilities:

• Develop, implement, and manage comprehensive email marketing campaigns aligned with business objectives and marketing strategies.
• Segment email lists based on customer demographics, behavior, and purchase history to deliver targeted and personalized content.
• Create compelling email copy, subject lines, and calls-to-action that drive engagement and conversions.
• Design and A/B test email templates, content, and send times to optimize open rates, click-through rates, and conversion rates.
• Monitor, analyze, and report on campaign performance using key metrics (open rates, CTR, conversions, ROI) and provide actionable insights for improvement.
• Manage the email marketing platform (e.g., Mailchimp, HubSpot) and ensure data accuracy and compliance with email marketing regulations.
• Collaborate with cross-functional teams, including marketing, sales, and product, to ensure cohesive messaging and campaign alignment.
• Stay up-to-date with the latest trends and best practices in email marketing and the fitness industry.