Email Marketing Specialist - Healthcare & Life Sciences Sector

Role Summary: We are seeking an enthusiastic and results-oriented Email Marketing Specialist to join our growing marketing team in Delhi. The ideal candidate will have 3-4 years of experience in developing, executing, and optimizing email marketing campaigns within the healthcare and life sciences sector. This role does not require a post-graduation degree and is perfect for someone with a strong foundational understanding of digital marketing and a passion for healthcare communication.

Key Responsibilities:
- Develop and implement comprehensive email marketing strategies to support lead generation, patient engagement, and brand awareness initiatives.
- Create compelling and targeted email content, including newsletters, promotional emails, and automated workflows, ensuring alignment with brand guidelines and campaign objectives.
- Segment email lists and personalize campaigns to enhance relevance and engagement for different audience segments (e.g., healthcare professionals, patients, partners).
- Manage the end-to-end execution of email campaigns, from content creation and design to deployment and performance tracking using marketing automation platforms.
- Monitor, analyze, and report on key email marketing metrics (open rates, click-through rates, conversion rates, ROI) and provide actionable insights for continuous improvement.
- Conduct A/B testing on subject lines, content, CTAs, and send times to optimize campaign performance.
- Ensure compliance with all relevant data privacy regulations (e.g., GDPR, local Indian regulations) and email marketing best practices.
- Collaborate with cross-functional teams, including marketing, sales, product, and medical affairs, to align email campaigns with overall business goals.
- Stay up-to-date with the latest trends and technologies in email marketing and the healthcare industry.