Event Marketing Manager

Role Summary:
We are seeking a dynamic and experienced Event Marketing Manager to lead our event strategy and execution within India. This role will be responsible for conceptualizing, planning, and executing impactful marketing events that enhance brand visibility, drive engagement with stakeholders in the government and public administration sector, and promote NPCI's initiatives and services. The ideal candidate will have a strong understanding of the Indian market and a proven track record in event management and marketing.

Key Responsibilities:

• Develop and implement comprehensive event marketing strategies aligned with NPCI's business objectives and target audience in the government and public administration sector.
• Manage all aspects of event planning and execution, including budget management, vendor selection, logistics, venue coordination, and on-site management for conferences, seminars, workshops, and other promotional events.
• Create compelling event content, promotional materials, and marketing collateral to drive attendance and engagement.
• Collaborate with internal teams (marketing, communications, product, etc.) and external agencies to ensure seamless event delivery and maximum impact.
• Measure and report on the success of events, analyzing key metrics such as attendance, engagement, lead generation, and ROI.
• Build and maintain strong relationships with government officials, industry partners, and other key stakeholders.
• Stay abreast of industry trends, emerging technologies, and best practices in event marketing and public administration.