Growth Marketing (B.Des Required) - Kolkata
Zoho CorporationJob Highlights
Required Skills
Job Description
We are seeking a creative and data-driven Growth Marketing professional to join our dynamic team in Kolkata. With 2-4 years of experience and a B.Des degree, you will play a crucial role in driving user acquisition, engagement, and retention for our innovative software products. You will leverage your design thinking and marketing expertise to develop and execute growth strategies that align with our business objectives.
Key Responsibilities:
Develop and implement data-informed growth marketing campaigns across various channels (digital advertising, social media, email, content marketing).
Analyze campaign performance, identify trends, and optimize strategies to improve key growth metrics (CAC, LTV, conversion rates).
Collaborate with product, design, and content teams to create compelling marketing assets and user experiences.
Conduct A/B testing on landing pages, ad creatives, and email copy to enhance conversion rates.
Stay updated with the latest growth marketing trends, tools, and best practices.
Contribute to user research and customer journey mapping to identify growth opportunities.
About Zoho Corporation
Zoho Corporation is a leading global technology company that offers a suite of business, marketing, sales, and operations software and IT management tools. Founded in 1996 by Sridhar Vembu and Tony Thomas, Zoho started with a vision to make technology accessible and affordable for businesses of all sizes. Headquartered in Chennai, India, with a significant presence in Pleasanton, California, Zoho has grown to serve millions of users worldwide. The company is known for its broad and deep product suite, encompassing everything from CRM and project management to email, finance, and HR solutions. Zoho's commitment to innovation, customer-centricity, and its unique business model has established it as a significant player in the global SaaS market.
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