Growth Marketing Executive - Government / Public Administration Sector

Role Summary:
We are seeking a motivated and creative Growth Marketing Executive to join our team in Ludhiana. This role is ideal for an individual with 1-2 years of experience who is passionate about driving user acquisition and engagement in the public sector. You will be responsible for implementing and optimizing growth strategies to increase awareness and participation in government initiatives and services.

Key Responsibilities:
- Develop and execute digital marketing campaigns across various channels (social media, email, content marketing) to reach target audiences for government programs.
- Analyze campaign performance data and provide regular reports on key metrics (e.g., reach, engagement, conversion rates).
- Conduct market research to identify new growth opportunities and understand citizen needs.
- Assist in creating engaging content (graphics, short videos, written posts) for social media and other platforms.
- Collaborate with internal teams to ensure marketing efforts align with program objectives.
- Stay updated on the latest digital marketing trends and best practices, particularly within the public sector context.
- Support the planning and execution of offline outreach events or campaigns as needed.