Growth Marketing Manager

We are seeking a data-driven and creative Growth Marketing Manager to join our dynamic team. The ideal candidate will be responsible for developing and executing strategies to drive user acquisition, engagement, and retention for Practo's platform within the Indian market. You will work closely with product, engineering, and sales teams to identify growth opportunities and implement effective marketing campaigns.

Key Responsibilities:

• Develop and implement comprehensive growth marketing strategies across various channels (digital, social, content, partnerships) to acquire new users and retain existing ones.
• Analyze user behavior, market trends, and campaign performance to identify key growth levers and areas for optimization.
• Design and execute A/B tests for landing pages, ad creatives, email campaigns, and in-app messaging to improve conversion rates.
• Manage and optimize paid acquisition channels (e.g., Google Ads, Facebook Ads, LinkedIn Ads) to achieve target CPA and ROAS.
• Collaborate with product teams to define and implement growth features and experiments.
• Develop and manage referral programs and other viral growth loops.
• Track, measure, and report on key growth metrics and campaign performance to stakeholders.