Head - Creative
Cult.fitJob Highlights
Required Skills
Job Description
Role Summary: We are seeking a dynamic and experienced Head - Creative to lead our creative vision and execution for Cult.fit's marketing and brand initiatives in Pune. This role requires a strategic thinker with a strong understanding of brand storytelling, campaign development, and team leadership, ideally with a foundational understanding of business principles gained from a B.Com background. You will be responsible for shaping the creative output across all platforms to drive brand awareness, customer acquisition, and engagement within the fitness and wellness sector.
Key Responsibilities:
- Develop and implement a comprehensive creative strategy aligned with Cult.fit's brand identity and business objectives.
- Lead, mentor, and inspire a team of creative professionals, including designers, copywriters, and content creators.
- Oversee the conceptualization and execution of innovative and engaging marketing campaigns across digital, social media, offline, and experiential channels.
- Ensure brand consistency and quality across all creative assets and communications.
- Collaborate closely with marketing, product, and business development teams to translate business goals into compelling creative solutions.
- Manage creative budgets and timelines effectively, ensuring projects are delivered on time and within scope.
- Stay abreast of industry trends, emerging technologies, and competitor activities to identify new creative opportunities.
- Analyze campaign performance and leverage insights to optimize future creative efforts.
- Contribute to strategic discussions regarding brand positioning and market penetration, leveraging your B.Com understanding of financial implications.
About Cult.fit
Cult.fit, formerly known as Cure.fit, is a leading Indian health and fitness technology company headquartered in Bengaluru. Founded in 2016 by Mukesh Bansal and Ankit Nagori, Cult.fit aims to provide a holistic approach to health and wellness, integrating fitness, nutrition, mental well-being, and medical services. The company operates a network of fitness centers, offers online fitness classes, and provides personalized health plans through its app. It has rapidly grown to become a prominent player in India's burgeoning digital health and wellness ecosystem.
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