Head - Digital Marketing

Role Summary:
We are seeking a strategic and experienced Head of Digital Marketing to lead our digital marketing efforts for our Healthcare & Life Sciences division. This role will be responsible for developing and executing comprehensive digital marketing strategies to drive brand awareness, customer engagement, and business growth across various digital channels.

Key Responsibilities:
- Develop and implement innovative digital marketing strategies aligned with business objectives.
- Oversee all digital marketing channels including SEO, SEM, social media, email marketing, content marketing, and paid advertising.
- Manage and mentor a high-performing digital marketing team.
- Analyze campaign performance, identify trends, and provide actionable insights for optimization.
- Drive customer acquisition and retention through targeted digital campaigns.
- Collaborate with cross-functional teams (e.g., Product, Sales, R&D) to ensure integrated marketing efforts.
- Stay abreast of the latest digital marketing trends, technologies, and best practices in the healthcare industry.
- Manage digital marketing budget and ensure ROI.
- Develop and execute a robust content strategy to engage target audiences.
- Lead the digital transformation of marketing efforts.