Role Summary:
We are seeking an experienced and visionary Head of Digital Marketing to lead our digital marketing strategies and execution for our rapidly growing electronics manufacturing business in India. The ideal candidate will be responsible for driving brand awareness, lead generation, customer acquisition, and engagement across all digital channels. This role requires a strategic thinker with a strong understanding of the B2B and B2C marketing landscape within the Indian context, particularly in the electronics manufacturing sector.

Key Responsibilities:

• Develop and implement comprehensive digital marketing strategies aligned with business objectives, focusing on lead generation, brand building, and market penetration in the electronics manufacturing industry.
• Manage and optimize all digital marketing channels including SEO, SEM, social media marketing, email marketing, content marketing, and display advertising.
• Oversee the creation of engaging and relevant content for digital platforms, including website copy, blog posts, social media updates, case studies, and whitepapers.
• Drive lead generation efforts through various digital campaigns and ensure effective lead nurturing and conversion processes.
• Analyze digital marketing performance using analytics tools (e.g., Google Analytics, social media analytics) and provide regular reports on KPIs, insights, and recommendations for improvement.
• Manage the digital marketing budget effectively, ensuring optimal ROI on all campaigns.
• Stay abreast of the latest digital marketing trends, technologies, and best practices, especially within the Indian market and the electronics manufacturing sector.
• Collaborate with sales, product development, and other internal teams to ensure cohesive marketing efforts.
• Build and manage a high-performing digital marketing team.