Head - Digital Marketing

We are looking for an experienced and strategic Head of Digital Marketing to lead our digital marketing initiatives and drive brand awareness, customer acquisition, and engagement for BharatPe. You will be responsible for developing and executing comprehensive digital marketing strategies across various channels to achieve our business objectives.

Key Responsibilities:

Develop and implement a data-driven digital marketing strategy aligned with company goals.

Oversee all digital marketing channels, including SEO, SEM, social media, email marketing, content marketing, and affiliate marketing.

Manage and optimize digital advertising campaigns to maximize ROI and achieve KPIs.

Lead content strategy and creation to engage target audiences and build brand authority.

Analyze campaign performance, generate insights, and provide regular reports to senior management.

Stay updated with the latest digital marketing trends, tools, and best practices.

Manage the digital marketing budget effectively.

Collaborate with cross-functional teams (product, sales, engineering) to ensure integrated marketing efforts.