Head - Digital Marketing

Role Summary: We are seeking an experienced and dynamic Head of Digital Marketing to lead our digital marketing strategies and execution. This role will be instrumental in driving brand awareness, lead generation, and customer acquisition for our comprehensive suite of online learning programs in the Indian market. You will be responsible for developing and implementing innovative digital marketing campaigns across various channels, optimizing performance, and managing a talented marketing team.

Key Responsibilities:

• Develop and execute a comprehensive digital marketing strategy aligned with business objectives.
• Oversee and manage all digital marketing channels including SEO, SEM, social media marketing, email marketing, content marketing, and affiliate marketing.
• Drive lead generation and conversion rate optimization (CRO) initiatives to maximize ROI.
• Manage and mentor the digital marketing team, fostering a collaborative and high-performance culture.
• Analyze campaign performance, track key metrics, and provide regular reports and insights to senior management.
• Stay abreast of the latest digital marketing trends, technologies, and best practices, and recommend innovative approaches.
• Manage the digital marketing budget effectively, ensuring optimal allocation of resources.
• Collaborate with cross-functional teams (product, sales, content) to ensure cohesive marketing efforts.