Head - Marketing
Nestle India Ltd.Job Highlights
Required Skills
Job Description
Role Summary: The Head - Marketing will be responsible for developing and executing comprehensive marketing strategies to drive brand growth, market share, and profitability for Nestlé India's diverse portfolio of FMCG products. This senior leadership role requires a strategic thinker with a proven track record in brand management, consumer insights, and campaign execution within the Indian market.
Key Responsibilities:
Develop and implement long-term and short-term marketing plans aligned with company objectives and market dynamics.
Lead and mentor the marketing team, fostering a culture of innovation, collaboration, and high performance.
Oversee brand strategy, positioning, and communication across all relevant channels (ATL, BTL, Digital).
Drive consumer insights generation and translate them into actionable marketing initiatives.
Manage marketing budgets effectively, ensuring optimal ROI on all marketing investments.
Collaborate closely with sales, R&D, and supply chain teams to ensure seamless product launches and market execution.
Monitor market trends, competitor activities, and consumer behavior to identify new opportunities and mitigate risks.
Ensure brand consistency and adherence to brand guidelines across all touchpoints.
Lead digital marketing initiatives and leverage data analytics to optimize campaign performance.
About Nestle India Ltd.
Nestlé India is a subsidiary of Nestlé S.A., a Swiss multinational company headquartered in Vevey, Switzerland. Established in India in 1912, Nestlé India has grown to become one of the country's leading Food and Beverage companies. With a strong presence across the Indian subcontinent, the company is committed to enhancing the quality of life of its consumers by offering a wide range of high-quality, safe, and nutritious products. Its portfolio includes iconic brands in categories such as dairy, beverages, prepared dishes and cooking aids, confectionery, and pet care, catering to diverse consumer needs and preferences.
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