Head of Market Research & Insights

Role Summary:
We are seeking an experienced and strategic Head of Market Research & Insights to lead our market intelligence function. This role will be instrumental in driving data-driven decision-making across the organization by providing deep insights into market trends, customer behavior, competitive landscape, and emerging opportunities within the NBFC sector in India. The ideal candidate will have a proven track record in managing research projects, analyzing complex data, and translating findings into actionable strategies for senior leadership.

Key Responsibilities:

- Develop and execute a comprehensive market research and insights strategy aligned with the company's business objectives.
- Oversee the design, execution, and analysis of quantitative and qualitative research studies across various customer segments and product lines.
- Monitor and analyze market trends, competitive activities, regulatory changes, and economic factors impacting the NBFC industry in India.
- Identify emerging market opportunities and potential threats, providing strategic recommendations to product development, marketing, and sales teams.
- Develop and maintain robust customer segmentation models and customer journey maps to enhance understanding of customer needs and preferences.
- Collaborate with cross-functional teams (Product, Marketing, Sales, Risk, Strategy) to integrate market insights into business strategies and decision-making processes.
- Manage external research agencies and vendors, ensuring quality and cost-effectiveness of research outputs.
- Present research findings and strategic recommendations clearly and persuasively to senior management and stakeholders.
- Build and mentor a high-performing market research and insights team.