Hiring: Direct Marketing | Pune | 3-4 Yrs

Role Summary:
We are seeking a motivated Direct Marketing professional with 3-4 years of experience and a strong M.Tech background to join our team in Pune. The ideal candidate will be responsible for developing and executing targeted direct marketing campaigns to drive customer acquisition, engagement, and loyalty within the hospitality sector.

Key Responsibilities:
- Design and implement data-driven direct marketing strategies across various channels (email, SMS, direct mail, social media advertising).
- Analyze market trends and customer data to identify new opportunities and personalize marketing messages.
- Develop compelling campaign content, including copy, visuals, and offers, tailored to specific customer segments.
- Manage campaign execution, including A/B testing, segmentation, and deployment.
- Track, measure, and report on campaign performance, providing insights and recommendations for optimization.
- Collaborate with sales, operations, and IT teams to ensure seamless execution and alignment of marketing initiatives.
- Stay updated with the latest direct marketing tools, techniques, and best practices relevant to the hospitality industry.