Hiring: Employer / Employee Branding | Bhubaneshwar | 1-3 Yrs

Role Summary:
We are seeking a highly analytical and strategically minded individual with a Doctorate/PhD to join our team in Bhubaneshwar, focusing on employer and employee branding. This role is crucial in shaping our company's reputation as an employer of choice, attracting top talent, and fostering a positive and engaging internal culture. You will leverage your research and analytical skills to develop and implement innovative branding initiatives that resonate with current and prospective employees.

Key Responsibilities:
- Conduct in-depth research and analysis on employer branding best practices and competitor landscape in the advertising and marketing sector.
- Develop and execute strategic employer branding campaigns across various platforms (digital, social media, events) to attract diverse talent.
- Create compelling content that highlights our company culture, values, and employee value proposition.
- Measure and report on the effectiveness of branding initiatives, using data to inform future strategies.
- Collaborate with HR, marketing, and internal communications teams to ensure consistent messaging and brand alignment.
- Develop and implement employee engagement programs and initiatives to enhance internal brand perception and employee satisfaction.
- Advise on talent acquisition strategies, ensuring alignment with employer brand objectives.
- Stay abreast of emerging trends in HR, branding, and the advertising industry.