Hiring for Digital Marketing - Other at Guwahati

Role Summary: We are seeking a highly motivated and analytical Digital Marketing Specialist with 2-3 years of experience and an M.Tech degree to join our dynamic team in Guwahati. This role will be instrumental in developing and executing innovative digital marketing strategies to enhance our brand presence and drive engagement within the IT services sector. You will leverage your technical acumen and creative thinking to explore and implement novel approaches in digital marketing.

Key Responsibilities:
- Develop and implement advanced digital marketing campaigns across various channels (SEO, SEM, social media, email, content marketing) with a focus on emerging trends and technologies.
- Analyze campaign performance data using sophisticated analytical tools to identify insights and optimize strategies for maximum ROI.
- Conduct market research and competitor analysis to identify new opportunities and stay ahead of industry trends.
- Manage and execute A/B testing for various marketing initiatives to improve conversion rates and user engagement.
- Collaborate with cross-functional teams, including product development and sales, to align marketing efforts with business objectives.
- Utilize your M.Tech background to explore and integrate data-driven approaches, AI/ML tools, and advanced analytics in digital marketing.
- Contribute to content creation and strategy, ensuring alignment with brand voice and digital marketing goals.
- Stay updated with the latest advancements in digital marketing and technology, and propose innovative solutions.