Hiring for Email Marketing (3-5 Yrs) at Thiruvananthapuram

We are seeking a creative and data-driven Email Marketing Specialist with 3-5 years of experience and an M.Des degree to join our dynamic team in Thiruvananthapuram. In this role, you will be instrumental in crafting and executing innovative email marketing strategies to engage our customer base, drive conversions, and enhance brand loyalty. Your background in design thinking and user experience from your M.Des will be crucial in developing visually appealing and highly effective email campaigns.

Key Responsibilities:

Develop and implement comprehensive email marketing campaigns aligned with business objectives and seasonal promotions.

Utilize your M.Des expertise to design visually compelling email templates and content that resonate with our target audience.

Segment customer databases to deliver personalized and targeted email communications.

Write engaging and persuasive email copy, subject lines, and calls-to-action.

Monitor, analyze, and report on campaign performance, identifying key metrics such as open rates, click-through rates, conversion rates, and ROI.

A/B test different elements of email campaigns (subject lines, content, CTAs, send times) to optimize performance.

Manage email marketing platforms and ensure compliance with email marketing best practices and regulations (e.g., CAN-SPAM, GDPR).

Collaborate with cross-functional teams, including marketing, product, and creative, to ensure brand consistency and campaign effectiveness.

Stay updated with the latest trends and technologies in email marketing and digital design.