Immediate Hire: Content Marketing Manager (3-4 Yrs)
IRB Infrastructure Developers Ltd.Job Highlights
Required Skills
Job Description
Role Summary:
We are seeking a dynamic and creative Content Marketing Manager with 3-4 years of experience, preferably holding an MCA degree, to join our team in Surat. The ideal candidate will be responsible for developing and executing our content strategy to enhance brand awareness, drive engagement, and support our marketing goals within the urban transport sector. You will leverage your technical understanding and marketing acumen to create compelling content across various digital platforms.
Key Responsibilities:
- Develop and implement a comprehensive content marketing strategy aligned with business objectives for our urban transport projects.
- Create engaging and informative content, including blog posts, articles, website copy, social media updates, case studies, infographics, and video scripts.
- Manage the editorial calendar and ensure timely publication of content across all channels.
- Conduct keyword research and implement SEO best practices to increase organic reach and website traffic.
- Analyze content performance using analytics tools and provide regular reports on key metrics.
- Collaborate with design, marketing, and technical teams to produce high-quality, visually appealing content.
- Stay updated with the latest trends in content marketing, digital media, and the urban transport industry.
- Manage and optimize content distribution across social media, email marketing, and other relevant platforms.
- Ensure all content is on-brand, consistent in style, quality, and tone of voice.
- Leverage your MCA background to understand technical aspects of projects and translate them into accessible marketing content.
About IRB Infrastructure Developers Ltd.
IRB Infrastructure Developers Ltd. is one of the leading privately owned infrastructure development companies in India, with a significant presence in the Toll Road sector. Established in 1977, the company has grown to become a major player in developing, operating, and maintaining highways and other infrastructure projects across India. IRB is committed to building world-class infrastructure that drives economic growth and improves connectivity for millions of people. Their expertise spans across various segments of the infrastructure value chain, including road construction, toll collection, and related services, contributing significantly to India's urban and rural transport development.
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