Immediate Hire: Media Buying (0-1 Yrs)

Role Summary:
We are seeking a highly analytical and driven Media Buying professional with a strong academic background (Doctorate/PhD) to join our dynamic marketing team. This entry-level role is ideal for a recent graduate looking to kickstart their career in the BFSI sector, specifically focusing on optimizing media spend and driving campaign effectiveness. You will work closely with senior marketing managers to execute and analyze media buying strategies.

Key Responsibilities:
- Assist in the planning, execution, and management of media buying campaigns across various digital and traditional channels.
- Monitor campaign performance, analyze data, and generate reports to identify trends and areas for improvement.
- Conduct market research to understand target audiences and identify optimal media placements.
- Collaborate with creative teams to ensure ad creatives are aligned with campaign objectives and brand guidelines.
- Support in budget management and ensure media spend is optimized for maximum ROI.
- Stay updated with the latest trends and best practices in media buying and the BFSI industry.
- Contribute to A/B testing and experimentation to refine targeting and creative strategies.
- Analyze competitor media activities and market trends to inform strategic decisions.