Immediate Hire: Media Buying (3-4 Yrs)
RazorpayJob Highlights
Required Skills
Job Description
We are seeking a talented and experienced Media Buyer to join our dynamic marketing team in Surat. The ideal candidate will be responsible for planning, executing, and optimizing paid media campaigns across various digital channels to drive customer acquisition and brand awareness for Razorpay's innovative FinTech solutions. This role is crucial in managing our advertising spend effectively and achieving measurable results. You will work closely with the marketing and sales teams to align media strategies with business objectives.
Key Responsibilities:
Develop and execute paid media strategies across platforms like Google Ads, Facebook Ads, LinkedIn Ads, and other relevant channels.
Manage and optimize campaign budgets, bidding strategies, and targeting parameters to maximize ROI and achieve KPIs.
Conduct keyword research, audience segmentation, and competitor analysis to inform campaign planning.
Monitor campaign performance, analyze data using tools like Google Analytics, and generate regular performance reports.
Collaborate with creative teams to develop compelling ad copy and creatives that resonate with target audiences.
Stay up-to-date with the latest trends, tools, and best practices in digital media buying and FinTech marketing.
A Bachelor of Science (B.Sc.) degree in Marketing, Business, Economics, Statistics, or a related quantitative field.
About Razorpay
Razorpay is India's leading digital payments and financial solutions company. Founded in 2014 by Shashank Kumar and Harshil Mathur, Razorpay has revolutionized online payment processing for businesses of all sizes in India. It offers a comprehensive suite of products including payment gateways, payment links, smart collect, payroll, lending, and more, enabling businesses to accept, process, and disburse payments with ease. Razorpay serves over 10 million businesses, from small startups to large enterprises, empowering them to manage their finances efficiently and scale their operations.
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