Immediate Hire: Performance Marketing Manager (1-3 Yrs)

Role Summary: We are seeking a driven and analytical Performance Marketing Manager with 1-3 years of experience to join our growing team in Pune. The ideal candidate will have a strong understanding of digital marketing channels, a data-driven approach to campaign optimization, and a passion for the industrial equipment sector. This role is crucial for driving lead generation, brand awareness, and customer acquisition through effective digital strategies.

Key Responsibilities:
- Develop, implement, and manage digital marketing campaigns across various channels including Google Ads, LinkedIn Ads, and other relevant platforms.
- Monitor, analyze, and report on campaign performance, identifying key insights and areas for optimization.
- Conduct keyword research and competitive analysis to inform campaign strategies.
- Manage budgets effectively to maximize ROI and achieve marketing objectives.
- Collaborate with content creators to develop compelling ad copy and landing page content.
- A/B test ad creatives, targeting, and bidding strategies to improve campaign efficiency.
- Stay up-to-date with the latest trends and best practices in performance marketing and the industrial equipment industry.
- Work closely with the sales team to ensure alignment of marketing efforts with business goals and lead qualification processes.