Join our team as Publicist (3-5 Yrs)

Role Summary:
We are seeking a dynamic and experienced Publicist with 3-5 years of experience to join our growing team at upGrad. The ideal candidate will have a strong understanding of public relations, media relations, and content creation within the EdTech sector. This role requires a Master of Commerce (M.Com) background, providing a solid foundation in business acumen and communication strategies. You will be instrumental in enhancing our brand's public image and expanding our reach across various platforms.

Key Responsibilities:
- Develop and execute comprehensive public relations strategies to promote upGrad's programs and initiatives.
- Build and maintain strong relationships with media outlets, journalists, influencers, and key stakeholders.
- Craft compelling press releases, media kits, and other PR materials.
- Monitor media coverage and industry trends, providing insights and recommendations.
- Manage company's social media presence and online reputation.
- Organize and coordinate press conferences, media events, and other promotional activities.
- Collaborate with marketing and communications teams to ensure consistent brand messaging.
- Measure and report on the effectiveness of PR campaigns.