Journalism - Content Strategist

Role Summary:
We are seeking a creative and analytical Content Strategist to join our dynamic marketing team. This role will be instrumental in shaping our content narrative, ensuring it aligns with our business objectives and resonates with our target audience in the IT services industry. You will be responsible for developing and executing a comprehensive content strategy that drives brand awareness, engagement, and lead generation.

Key Responsibilities:
- Develop and implement a data-driven content strategy across various platforms (website, blog, social media, whitepapers, case studies).
- Conduct market research and competitor analysis to identify content opportunities and trends.
- Create compelling and informative content, including blog posts, articles, website copy, and social media updates.
- Collaborate with product marketing, sales, and engineering teams to ensure content accuracy and relevance.
- Optimize content for search engines (SEO) to improve organic visibility.
- Measure and report on the performance of content marketing initiatives, using analytics to inform future strategies.
- Manage the content calendar and ensure timely delivery of all content assets.
- Stay abreast of industry news, emerging technologies, and best practices in content marketing.