Journalism - Content Strategist

Role Summary:
We are seeking a talented and creative Content Strategist with a journalism background to join our dynamic marketing team. In this role, you will be instrumental in shaping our content narrative across various platforms, ensuring our brand voice is consistent, engaging, and aligned with our business objectives. You will leverage your journalistic skills to uncover compelling stories, translate complex technical information into accessible content, and drive impactful communication strategies for Zoho's diverse product portfolio.

Key Responsibilities:
- Develop and execute a comprehensive content strategy that aligns with marketing goals and target audience needs.
- Conduct in-depth research on industry trends, competitor activities, and customer insights to inform content creation.
- Craft compelling narratives and engaging content for various channels, including blog posts, white papers, case studies, website copy, social media, and press releases.
- Collaborate with product marketing, engineering, and sales teams to understand product features and benefits, and translate them into clear, concise, and persuasive content.
- Edit and proofread content to ensure accuracy, clarity, grammar, and adherence to brand guidelines.
- Manage the content calendar and ensure timely delivery of all content assets.
- Analyze content performance metrics and use data-driven insights to optimize content strategy and improve engagement.
- Stay abreast of the latest trends in journalism, content marketing, and digital communication.