Junior Media Buying role in Education
BYJU'SJob Highlights
Required Skills
Job Description
Role Summary: We are seeking a motivated and analytical Junior Media Buyer to join our growing marketing team in Lucknow. This role is ideal for a recent graduate with a Master's degree and a keen interest in digital marketing and advertising within the education sector. You will be responsible for assisting in the planning, execution, and optimization of media buying campaigns across various digital channels to drive student acquisition and brand awareness.
Key Responsibilities:
Assist in developing and implementing media buying strategies across platforms like Google Ads, Facebook Ads, Instagram Ads, and programmatic advertising.
Monitor campaign performance, analyze data, and generate reports to identify trends and areas for improvement.
Collaborate with the creative team to ensure ad creatives are optimized for different platforms and target audiences.
Conduct market research to identify new advertising opportunities and target segments within the education landscape.
Manage budgets effectively and ensure campaigns are delivered within allocated spending.
Stay updated with the latest trends and best practices in digital media buying and the ed-tech industry.
About BYJU'S
BYJU'S is India's largest ed-tech company and the world's largest ed-tech company by market value. Founded in 2011 by Byju Raveendran and Divya Gokulnath, BYJU'S aims to make learning more engaging and effective for students. It offers a wide range of courses for students from KG to 12th grade and for competitive examinations like JEE and NEET, as well as for civil services. The company uses a blend of technology, engaging content, and personalized learning approaches to cater to the diverse learning needs of students across India and globally.
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