Market Research Executive

Role Summary:
We are seeking a motivated and analytical Market Research Executive with a Master of Design (M.Des) background to join our dynamic team in Nasik. This role is ideal for an individual with 1-3 years of experience looking to leverage their design thinking and research skills to inform our IT services strategy and product development. You will be instrumental in understanding market trends, customer needs, and competitive landscapes to drive innovation and business growth.

Key Responsibilities:
- Conduct in-depth market research on emerging technologies, industry trends, and potential new service offerings within the IT services sector.
- Analyze competitor strategies, product offerings, and market positioning to identify opportunities and threats.
- Gather and synthesize qualitative and quantitative data from various sources, including surveys, interviews, focus groups, and secondary research.
- Translate research findings into actionable insights and compelling reports, presentations, and visual aids for stakeholders.
- Collaborate with product management, marketing, and strategy teams to define research objectives and communicate findings.
- Develop user personas and journey maps based on research to inform user-centric design and development.
- Monitor and report on market dynamics, customer feedback, and industry best practices.
- Assist in the development of go-to-market strategies by providing market intelligence.