Market Research & Insights Analyst

Nazara Technologies Limited
Applicants0
Postedabout 1 month ago

Job Highlights

Experience0 - 4 Yrs
SalaryUndisclosed
LocationChennai
Work ModelOnsite
RoleMarket Research & Insights - Other
Openings2
EmploymentFull-Time
EducationM.A

Required Skills

Market ResearchData AnalysisCompetitive AnalysisConsumer InsightsGaming Industry KnowledgeStatistical AnalysisReport WritingPresentation SkillsSQLTableauSurvey DesignQualitative ResearchQuantitative ResearchStrategic ThinkingCommunication Skills

Job Description

Role Summary:
We are seeking a dynamic and analytical Market Research & Insights Analyst to join our growing team at Nazara Technologies. The ideal candidate will be responsible for conducting in-depth market research, analyzing trends, and providing actionable insights to inform strategic decision-making across our gaming and sports media verticals. This role requires a strong understanding of the gaming industry and a passion for uncovering consumer behavior and market opportunities.

Key Responsibilities:
- Design and execute comprehensive market research studies, including surveys, focus groups, and competitive analysis.
- Analyze market data to identify key trends, emerging opportunities, and potential threats within the gaming and esports landscape.
- Develop and present insightful reports and presentations to stakeholders, translating complex data into clear, actionable recommendations.
- Monitor industry performance, player engagement, and competitor activities to inform product development and marketing strategies.
- Collaborate with product, marketing, and business development teams to define research objectives and deliver relevant insights.
- Stay abreast of the latest advancements in market research methodologies and gaming industry trends.
- Contribute to the development of data-driven strategies to enhance user acquisition, retention, and monetization.

About Nazara Technologies Limited

Nazara Technologies is a leading diversified gaming and sports media platform with a presence in India and other emerging and developed markets. Founded in 2000, Nazara has a robust portfolio of gaming studios, including Nodwin Gaming, KhelPlay, and World Cricket Championship, catering to a wide range of gaming genres and demographics. The company is committed to fostering the growth of the Indian gaming ecosystem through strategic investments and acquisitions, aiming to be a global leader in the interactive entertainment space.

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