Market Research / Insights Head
UPL LimitedJob Highlights
Required Skills
Job Description
Role Summary:
We are seeking an experienced and strategic Market Research / Insights Head to lead our market intelligence and insights function within the Indian chemical industry. This role will be instrumental in driving informed business decisions, identifying growth opportunities, and understanding competitive landscapes. The ideal candidate will possess a deep understanding of market dynamics, consumer behavior, and industry trends within the chemicals sector in India.
Key Responsibilities:
- Develop and execute a comprehensive market research strategy for the Indian chemical market.
- Identify and analyze market trends, opportunities, and threats within the agrochemical, specialty chemicals, and other relevant chemical segments in India.
- Conduct competitive intelligence studies to understand competitor strategies, market share, and product offerings.
- Design and manage primary market research studies (surveys, focus groups, interviews) and leverage secondary data sources.
- Translate complex data into actionable insights and strategic recommendations for senior leadership.
- Develop market segmentation and customer profiling models.
- Collaborate with sales, marketing, R&D, and product management teams to ensure insights are integrated into business processes.
- Present findings and recommendations to stakeholders at various levels of the organization.
- Stay abreast of emerging technologies and methodologies in market research and data analytics.
About UPL Limited
UPL Limited, formerly United Phosphorus Limited, is a global provider of sustainable agriculture products and solutions. Founded in 1969, UPL is headquartered in Mumbai, India, and has a significant presence in over 130 countries. The company is committed to open agriculture, aiming to transform the industry by creating an open network for agriculture that helps farmers grow sustainably and profitably. UPL offers a wide range of crop protection solutions, seeds, and post-harvest solutions, serving farmers across diverse geographies and crop segments.
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