Market Research & Insights - Other (2-3 Yrs) | Ludhiana
Kovai.coJob Highlights
Required Skills
Job Description
We are seeking a motivated and analytical Market Research & Insights professional with 2-3 years of experience to join our team in Ludhiana. This role is ideal for a BBA/BBM graduate who is passionate about understanding market trends, consumer behavior, and competitive landscapes within the SaaS and technology sectors. You will play a crucial role in gathering, analyzing, and interpreting data to inform strategic business decisions.
Key Responsibilities:
- Conduct comprehensive market research using various methodologies (surveys, interviews, focus groups, secondary data analysis).
- Analyze market trends, identify emerging opportunities, and assess potential threats.
- Monitor competitor activities, product launches, and market positioning.
- Develop and present insightful reports and recommendations to stakeholders.
- Translate raw data into actionable business intelligence.
- Support product development and marketing teams with data-driven insights.
- Stay updated with industry best practices and tools in market research and analytics.
About Kovai.co
Kovai.co is a leading SaaS company focused on building enterprise software for the .NET and DevOps communities. Founded in 2010 by Saravana Kumar, the company has grown to serve thousands of customers worldwide, including Fortune 500 companies. Kovai.co's product suite includes powerful tools for application performance monitoring, log management, and continuous integration/continuous delivery (CI/CD). The company is headquartered in Coimbatore, India, and has a strong commitment to innovation, customer success, and fostering a vibrant developer ecosystem.
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