Market Research Manager
Havells India Ltd.Job Highlights
Required Skills
Job Description
Role Summary: The Market Research Manager will be responsible for overseeing all aspects of market research activities for our consumer electronics and appliances division. This role requires a strategic thinker with a deep understanding of market dynamics, consumer behavior, and competitive landscapes within the Indian market. The manager will translate research insights into actionable strategies to drive product development, marketing campaigns, and business growth.
Key Responsibilities:
Develop and execute comprehensive market research plans to identify consumer needs, market trends, and competitive intelligence for consumer electronics and appliances.
Design and manage primary research studies (surveys, focus groups, interviews) and leverage secondary data sources to gather insights.
Analyze market data, identify key performance indicators (KPIs), and generate insightful reports and presentations for senior management.
Provide strategic recommendations on product positioning, pricing, distribution, and promotional strategies based on research findings.
Monitor and evaluate the effectiveness of marketing campaigns and product launches.
Collaborate with cross-functional teams (Product Development, Marketing, Sales) to ensure research insights are integrated into business decisions.
Stay abreast of industry trends, emerging technologies, and regulatory changes impacting the consumer electronics and appliances market in India.
About Havells India Ltd.
Havells India Ltd. is a leading Fast Moving Electrical Goods (FGE) company with a strong presence in the consumer electronics and appliances sector in India. Established in 1958, Havells has grown to become one of the largest and most trusted brands in the Indian electrical industry. The company offers a wide range of products including industrial and domestic electrical equipment, cables and wires, lighting, power systems, and consumer appliances like fans, water heaters, and kitchen appliances. Havells is committed to innovation, quality, and sustainability, with a robust distribution network and a focus on customer satisfaction.
You need to be logged in to report this post. Login