Market Research Manager

Role Summary:
We are seeking a dynamic and experienced Market Research Manager to join our growing NBFC startup. The ideal candidate will be responsible for conducting comprehensive market research to identify new opportunities, understand customer needs, and analyze competitor activities. This role is crucial for informing our product development, marketing strategies, and overall business growth in the competitive Indian fintech landscape.

Key Responsibilities:
- Design and execute market research studies, including surveys, focus groups, and data analysis.
- Identify and analyze market trends, customer behavior, and competitive intelligence within the NBFC and fintech sectors in India.
- Develop market segmentation strategies and identify target customer profiles.
- Translate research findings into actionable insights and recommendations for product development, marketing campaigns, and business strategy.
- Prepare detailed reports and presentations for senior management.
- Monitor and analyze the performance of marketing initiatives and product launches.
- Stay abreast of regulatory changes and economic factors impacting the NBFC industry in India.
- Collaborate with cross-functional teams, including marketing, product, and sales, to ensure research insights are effectively integrated.