Marketing and Communication - Other - TV / Radio Sector - 2-3 Yrs

We are seeking a dynamic and enthusiastic Marketing and Communication professional with 2-3 years of experience to join our team in Bhubaneshwar. This role is ideal for a BCA graduate looking to build a career in the vibrant TV and Radio industry. You will be instrumental in developing and executing marketing strategies, managing communication campaigns, and enhancing brand visibility for our diverse media offerings.

Key Responsibilities:

* Assist in the development and implementation of integrated marketing communication plans across various platforms (TV, radio, digital, social media).
* Support the creation of engaging marketing collateral, press releases, and content for promotional activities.
* Conduct market research and competitor analysis to identify trends and opportunities.
* Monitor and analyze campaign performance, providing regular reports on key metrics.
* Collaborate with internal teams (creative, programming, sales) to ensure cohesive brand messaging.
* Manage social media presence and engage with online communities.
* Coordinate event-based marketing activities and promotions.
* Contribute to the overall brand strategy and its effective communication to target audiences.