Marketing Automation Specialist (1-3 Yrs) role in Government / Public Administration
National Payments Corporation of India (NPCI)Job Highlights
Required Skills
Job Description
Role Summary: We are seeking a motivated and detail-oriented Marketing Automation Specialist with 1-3 years of experience to join our team in Guwahati. This role is ideal for individuals with a 12th Pass education looking to grow their career in marketing operations within the public sector. You will be instrumental in executing marketing campaigns, managing our marketing automation platform, and contributing to data-driven marketing strategies.
Key Responsibilities:
Assist in the creation, scheduling, and deployment of email marketing campaigns using our marketing automation tools.
Manage and maintain contact lists, ensuring data accuracy and segmentation for targeted campaigns.
Support the development and execution of lead nurturing workflows and automated communication sequences.
Monitor campaign performance, track key metrics (open rates, click-through rates, conversions), and generate basic reports.
Collaborate with the marketing team to implement new automation strategies and optimize existing processes.
Ensure compliance with data privacy regulations and company policies.
Provide support for landing page creation and form building within the marketing automation platform.
About National Payments Corporation of India (NPCI)
The National Payments Corporation of India (NPCI) was incorporated in 2008 as an umbrella organization for operating retail payments and settlement systems in India. It is promoted by the Reserve Bank of India (RBI) and Indian Banks Association (IBA). NPCI aims to be the preferred payment network for all consumers and merchants in India. It has played a pivotal role in revolutionizing digital payments in the country through innovative products like RuPay, UPI, IMPS, and AePS, contributing significantly to financial inclusion and a less-cash economy.
You need to be logged in to report this post. Login